Product Design & Development - BEAT

A new footwear model developed to expand the Street category, combining design direction, technical refinement and strong commercial performance. With only three SKUs, Beat reached 6.67% of total sales in three months, helping rebalance the brand’s product portfolio.

Expanding Production Overseas

Led the replication of 12 footwear models in Asia, managing development across three factories and achieving a 35% cost reduction while maintaining product quality and consistency.

WORK

Built and led a product development team while designing a structured system to manage the full development process. Improved efficiency, reduced errors and enabled better alignment between design, production and business needs.

Product Development System & Team Leadership

Product Design - Hidden Figures for Jordan Brand

Designed a footwear concept as part of a collaborative collection developed at Pensole, taking the project from brief to prototype.