FROM LOCAL TO GLOBAL PRODUCTION

I was tasked with replicating 12 existing footwear models originally developed and manufactured in Argentina into a new production environment in Asia.
The challenge was to achieve identical product quality and performance while working with new suppliers, materials and manufacturing systems.

  • 12 styles replicated

  • 7.5 months from kickoff to warehouse delivery

  • 35% cost reduction vs. local production

  • 3 factories evaluated

Goals

  • Ensure visual and functional parity across all SKUs

  • Deliver products within an 9-month timeline

  • Reduce production costs by 35–40%

  • Establish a scalable development process for future production

My Role

  • Led the end-to-end product development process

  • Defined and standardized technical documentation

  • Evaluated and selected manufacturing partners

  • Coordinated cross-functional teams across regions

  • Worked on-site with factories to ensure development accuracy and production quality

Aproach

To ensure consistency and efficiency across all SKUs and suppliers, I structured the development process around standardization, validation and continuous follow-up.

  • Developed master tech packs for all models

  • Created a supplier playbook including QC standards and testing protocols

  • Managed parallel development across three factories

  • Led weekly development follow-ups with factory teams

  • Centralized tracking through a single collection database

Factory Evaluation & Selection

To select the best long-term partner, three factories were evaluated based on:

  • Price competitiveness

  • Quality of first confirmation sample

  • Geographic advantage for logistics and scaling

Each factory developed CFM samples in parallel. After reviewing results, I conducted an on-site evaluation to select the best option.

One factory was chosen as the official partner based on superior balance of cost, quality, and scalability.

On-Site Development

I conducted two on-site visits to ensure alignment between development and production.

Key actions included:

  • Auditing factory capabilities and development processes

  • Adjusting patterns, materials and product specifications

  • Training teams on critical construction processes (strobel stitching, foxing alignment, bonding)

  • Defining quality standards and process control parameters

  • Supporting the first production runs directly on the factory floor

Key Decisions

  • Prioritized scalability and consistency over short-term cost in factory selection

  • Standardized documentation to reduce iteration cycles

  • Implemented hands-on training to close execution gaps

  • Centralized communication to ensure alignment across teams and suppliers

Results

  • 35% reduction in production costs

  • Full product parity with original SKUs

  • 7.5 months total development and production timeline

  • Successful transition to an international manufacturing model

This project established a repeatable framework for global product replication, enabling the brand to scale production internationally while maintaining quality, efficiency and consistency.