Product Development & Design Lead

I turn product ideas into production-ready products.
Leadership & Coordination

Leading development means coordinating multiple actors across the product lifecycle.

  • Aligning design, production and commercial teams

  • Translating strategic briefs into actionable product plans

  • Managing timelines, milestones and development and go-to-market calendars

  • Coordinating internal teams and external partners

Technical Development

Transforming ideas into manufacturable products.

  • Prototyping and construction development

  • Material selection and component definition

  • Tooling and mold adjustments

  • Creation of technical documentation (tech packs, specs, process charts)

Factory Liaison

Working closely with suppliers and factories to ensure products can be manufactured consistently and efficiently.

  • Development follow-up with factories

  • Tooling and material validation

  • Quality checks and testing

  • Production monitoring and product improvement

Every design decision has implications for manufacturing, cost and performance. My role is to balance those factors so products succeed both in design and in production.

What I Do

I work at the intersection of product design, technical development and manufacturing, helping turn product ideas into production-ready products.

Over a decade leading footwear and consumer product design, blending creativity with hands-on manufacturing expertise across Asia and Latam.

Selected Work

Selected projects showing how products move from concept to production

Expanding Production Overseas

Product Design & Development — Beat

Structuring product development processes and leading cross-functional teams

Services

Available for consulting, project-based collaborations or temporary support for internal product teams.

Supporting brands and product teams in defining product direction and structuring development processes.

Leading the technical development of products from concept to production-ready design.

Supporting brands during production to ensure product quality and consistency.

Supporting brands and product teams in design, development and production across local and international manufacturing environments.

Selected Work

Selected projects showing how products move from concept to production

Expanding Production Overseas

From Local to Global Production

Product Design & Development — Beat

From concept to production

Factory floor with skilled workers assembling shoes with quality control measures.
Factory floor with skilled workers assembling shoes with quality control measures.
A product development team's collaborative session with prototypes and notes.
A product development team's collaborative session with prototypes and notes.
Product Development System & Team Leadership

Structuring product development processes and leading cross-functional teams

What I Do

Product Design

Concept development, materials, color direction and product identity.
From concept sketches to factory-ready specs.

Product Development

Turning concepts into manufacturable products through prototyping, technical decisions and development follow-up.

I work at the intersection of product design, technical development and manufacturing, helping turn product ideas into production-ready products.

Over a decade leading footwear and consumer product design, blending creativity with hands-on manufacturing expertise across Asia and Latam.

Factory Development

Working closely with factories and suppliers to ensure products are production-ready and scalable.

How I Work

Leadership & Coordination

Leading development means coordinating multiple actors across the product lifecycle.

  • Aligning design, production and commercial teams

  • Translating strategic briefs into actionable product plans

  • Managing timelines, milestones and development and go-to-market calendars

  • Coordinating internal teams and external partners

Technical Development

Transforming ideas into manufacturable products.

  • Prototyping and construction development

  • Material selection and component definition

  • Tooling and mold adjustments

  • Creation of technical documentation (tech packs, specs, process charts)

Factory Integration

Working closely with suppliers and factories to ensure products can be manufactured consistently and efficiently.

  • Development follow-up with factories

  • Tooling and material validation

  • Quality checks and testing

  • Production monitoring and product improvement

Every design decision has implications for manufacturing, cost and performance. My role is to balance those factors so products succeed both in design and in production.

Product Development & Design Lead

I turn product ideas into production-ready products.

Specialized in footwear and consumer products with international manufacturing experience.

Gallery

A curated look at design and development in action

Close-up of a sleek, modern sneaker prototype highlighting intricate stitching and material layering
Close-up of a sleek, modern sneaker prototype highlighting intricate stitching and material layering
Overhead shot of a workspace with sketches, fabric samples, and technical drawings spread out
Overhead shot of a workspace with sketches, fabric samples, and technical drawings spread out
Factory floor scene showing collaborative discussion between designer and manufacturing team
Factory floor scene showing collaborative discussion between designer and manufacturing team
Detailed image of a product assembly process focusing on precision tooling and quality control
Detailed image of a product assembly process focusing on precision tooling and quality control
Finished footwear collection arranged on minimalist shelves with warm cream and orange tones
Finished footwear collection arranged on minimalist shelves with warm cream and orange tones