RISE
HIDDEN FIGURES
Jasmine Vough is a hidden figure. She is a 28-year-old fierce, go-getter who lives on the Upper West side of Manhattan in New York City. She is all about high fashion and aspirational designs which is also why she loves the Jordan brand. Jasmine works at Vogue Magazine as the Director of special events which entails putting on the Met Gala.
PROBLEMS
Swollen feet due to long hours sitting in the plane
Slippery floors at the airport
SOLUTIONS
Expand upper and tooling
Easy entry
INSPIRATION
TECH PACK
IDEATION
FINAL DESIGN
PROCESS
This project was made for academic purpose at Pensole Footwear Academy
Sponsored by Jordan
2019 SPONSORED PROJECT
DEFINE THE JORDAN WOMAN
Hidden Figures speaks to every woman who balances MIND, BODY and SPIRIT, while remaining CONFIDENT, COMFORTABLE and CAPTIVATING
Our team designed a footwear collection for different times of Jasmine’s day. Each shoe aligns with her mind, body, and spirit.
Jasmine travels around the world and is always on the go. She is a frecuent flyer, that is why my design is focused on the traveling aspect of her life.
Time consuming task of taking on and off her shoes
Good traction
Tectonic plates constantly moving, adapting and changing
Elephant pattern on AJ 3
Laceless shoe with a bootie that Jasmine can easily remove from the upper and walk around or sleep comfortable in it.
This bootie also has a hidden detail. For Jasmine safety, the bottom part has an anti-slip design of the Virgo constellation, her birth sign.
The tooling is made out of clear rubber. This makes the design visibly light and airy and gives the feeling Jasmine is floating above the ground
2019 SPONSORED PROJECT