OLIVIA
Make the cyclist recognized as a driver
The consumer is a 34 year old man who lives in La Plata, Argentina. The city has a flat geography and short distances.
He works at a lawyer's firm and commutes everyday to work by bike.
PROBLEMS
The bicycle is recognized by law as vehicle, but not by its users or other vehicles
Bicycles have no place to store their lock
SOLUTIONS
Built-in lights. (Brake light and turning light)
Incorporate a basket
INSPIRATION
BUILT-IN LIGHTS
The lights are powered by a built-in dynamo in the hub on front wheel
The led lights are
connected to an electronic plate with
flip flop system that allows the intermittence of light
LUGGAGE CARRIER
Space to put the padlock when not in use
TECHNICAL ASPECTS
IDEATION
COLORS AND MATERIALS
FINAL DESIGN
MOCK-UP
2016 SCHOOL PROJECT
2016 SCHOOL PROJECT